Global R&D medical team embarking on new innovation initiative to transform an R&D site into an innovation centre.
Requirement for team to be more aware of commercial drivers and innovation processes.
Designed and implemented an innovation workshop which was run simultaneously in the UK and the US.
Advertising account manager presented the approach to creating an advert.
Teams were required to design a product then create and film a 30 second advert for the product.
Adverts were shared and discussed over video link.
Fun: lots of energy and engagement by all participants.
Enhanced learning experience by 'doing'.
Greater awareness of innovation process and commercial colleague's needs from products and claims.
Received top scores on feedback from participants and all subsequent workshops have followed a similar format due to success of this one.